Propelled by great trailers, strong buzz, and a supremely rare 100% on Rotten Tomatoes, Get Out easily took the number one spot at the box office this weekend, dethroning The LEGO Batman Movie. Will the positive reaction to Get Out help it overcome the second week slump that so many horror movies suffer? We’re in uncharted waters here — critics and audiences rarely like a genre movie this much.
When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.
Last week, Split had a huge opening and everyone noted that M. Night Shyamalan was unquestionably back. But now, in week two, it feels a little more official. The second weekend saw the film holding onto its spot at the top of the box office charts, but it also did so while dropping a percentage most movies would kill for. In other words, people like Split and are telling their friends to go see it.
Is it safe to say that M. Night Shyamalan is back? He got his foot in the door a few years ago when The Visit opened to $25 million and went on to make $65 million against a budget of only $5 million, but with the release of Split, he’s officially sitting on the couch, eating your chips and drinking your beer. However, the same could not be said for xXx: Return of Xander Cage, which opened to more lackluster numbers.
After a neck-and-neck race last weekend, Rogue One: A Star Wars Story has officially stepped aside to let Hidden Figures reign supreme. The crowd-pleasing drama about the black female mathematicians who assisted NASA in its early days topped the box office, leading a weekend that was otherwise all about films bursting out of limited release. The bulk of the new releases were not so fortunate.
The headline here is that Rogue One: A Star Wars Story held onto the number one of the box office top 10 for the third weekend in a row, which was expected. However, the real story is that the past few days made for one of the most impressive weekends of the past year, closing out 2016 (and starting 2017) with a bang.
Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
This weekend’s box office was essentially the hangover from last week’s big holiday: the numbers are a little smaller, very little in the top 10 actually moved around, and the only new release didn’t even come close to threatening the dominion of Moana and Fantastic Beasts and Where to Find Them.
Fantastic Beasts and Where to Find Them may not have Harry Potter in its title, but the first entry in J.K. Rowling and David Yates’ spin-off series did Harry Potter numbers, dominating the box office and dethroning Doctor Strange from its position at the top of the charts. The film’s success came at the expense of the other newcomers, with The Edge of Seventeen and Bleed For This both stumbling in the bottom half of the top 1
It looks like the general public reacted to one of the most stressful weeks in living memory by flocking to the movies for a few hours of escape. Both Doctor Strange and Trolls, which debuted to solid numbers last week, held on strong. Arrival, the biggest newcomer of the bunch, also opened well, proving that it’s entirely possible to open in third place and still be a winner at the box office.
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