Coca-Cola Improving Famous Ad Campaign
I thought Eric was a pretty common name, until I tried to find it on one of those bottles of Coke that have people’s names on them. Much to my disappointment, I haven’t found one yet.
Maybe I’ll have better luck now, because the company has announced, according to an article from Advertising Age, that they will now be selling bottles with last names on them, too.
The move is an extension in the “Share a Coke” campaign that started in 2014, and they expect it to take off with such events as weddings and family reunions that bring families together. However, first and last name combinations will not appear on the bottles together.
Being that there is at least one increasingly famous Oscar-winning celebrity with my last name, I bet it’ll be easier to find a bottle with my name on it now.