American Horror Story

At last, we find out the origin story of The Butcher, Gaga's woodland witch and the rest of the ghostly Roanoke crew.

The popular FX horror series has been renewed for a forthcoming seventh season, just weeks after the show's Season 6 premiere.

Lady Gaga returns, in full creepy form, as the search for Flora continues and another character turns up dead.

Gaga gets into the mix, and things get decidedly spookier in the second episode of 'American Horror Story: Roanoke.'

Now that American Horror Story Season 6 has officially given up the ghost of its mystery theme, FX must take stock of their unorthodox approach to promotion. It seems viewers may not have been enticed to tune in for the big reveal after all, as early ratings for American Horror Story: Roanoke (that’s the name, we checked) are below that of last year’s Hotel.

Ryan Murphy and company welcome you into the creepy woods of Roanoke, North Carolina.

We’re just one day away from American Horror Story finally pulling back the curtain on Season 6, but it’s hard to argue that the mystery approach has affected anticipation. Ahead of the big reveal, FX marketing admits to some uncertainty with viewer expectation, as well how the promotional strategy could affect premiere ratings.

Less than a week from its premiere, and American Horror Story Season 6 still doesn’t have an official subtitle, let alone more than a few confirmed stars. That said, when one of them is Lady Gaga herself, who could resist a bit of cross-promotion? Is Season 6 trolling us with a “Perfect Illusion”?

It seems absurd to remember that American Horror Story Season 6 will premiere inside of two weeks, while the vast majority of fans know absolutely nothing about the setting or cast. One purported leak seems to be gaining traction, however, pointing toward The Mist as a possible theme and title. Let the wild speculation commence!

These days, it'd take at least two years to watch only only one season's worth of #PeakTV, a quarter of which won't even be around a second year. You’d need some sort of absurd television guidance periodical to navigate it all, but because we love you' we've put together an in-depth look at 30 major must-see premieres kicking off as early as August 31. Come, wrap some barbed wire around your bats and grab a coffee in Stars Hollow, as we descend into the madness that is Fall TV 2016!