Another Restaurant Chain Changing Its Name, But This One’s For Real
Remember all the hoopla earlier this year when it was announced that IHOP was going to become IHOB? They got us. Stupid, but they got us.
The owners of another restaurant chain aren't going to win any awards for their creativity when it comes to a new name, but Dunkin' Donuts is becoming Dunkin.' Yep, that's it, just Dunkin.' They're dropping the 'Donuts,' effective in January. Well, not really.
Drinks have become such a big deal that, even though Dunkin' will still sell donuts, they no longer need to tell people they have them. Apparently. I'm sure all those people I see in line on the weekends are only buying coffee. No, wait, that's Starbucks. Every. Single. Day. Strangely the line seems much shorter at Dunkin' Donuts Monday through Friday. This will solve that problem (he says, dripping with sarcasm).
Does keeping just Dunkin' make sense? Dunkin', what? If you're Dunkin', you've gotta be dunking something, right? Ok, I'm overthinking this and have picked on Dunkin' enough. The official word came out Tuesday afternoon.
The change will take effect at the beginning of 2019 and will first appear on new and remodeled stores. How long 'til we see "Dunkin'" on stores here in the corridor? It could take awhile. There are 12,500 of the restaurants around the world.
What do people think? Tony Weisman, Chief Marketing Officer for Dunkin' Donuts' told WSB-TV,
The reaction has been overwhelmingly positive. It's just going to feel very familiar to people.
That, obviously, doesn't include me or the Twitterverse: