Budweiser’s New Beer Has No Alcohol
Budweiser is releasing a new beer, but they forgot something important.
Anheuser-Busch is launching "Budweiser Zero," an alcohol-free lager that tastes like the nation's best-selling beer.
Bud Zero will have no alcohol, no sugar, and only 50-calories. That's less than White Claw and pretty much any other seltzer out there.
"We really want to disrupt this space because we believe there doesn't need to be a stigma and outdated understanding of non-alcoholic beer. Beer is something that people love, so it doesn't have to be a binary decision of drinking beer with alcohol or not drinking a beer at all," Budweiser's VP of marketing told CNN.
So far for sales, the placement looks pretty predictable:
- Heineken 0.0
Bud's new drink is surely to top the list very quickly.
No release date is set yet, but it's coming.
Read more at CNN