Campbell's Changes Soup Design For First Time Since 1950's

The flagship product of Campbell Soup Co. is getting a new look for the first time since the 1950's.

Of course, the iconic red and white label on the can is staying around, but they gave the soup a "modernized logo scripture."

“The refreshed label still evokes the same sense of comfort, goodness and Americana,” the company said in a statement.

They slightly changed the font as well, which was originally based on founder Joseph A. Campbell's signature. It's the first time the brand has changed the can since 1951.

See if you can spot the difference:

Campbell's Soup Co.

“We’ve been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history,” said Linda Lee, chief marketing officer for meals and beverages at Campbell, in a statement.

It's great to see what 70 years of design planning has to offer. Or maybe 70 seconds? Who knows.

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Source: Campbell’s Changes Soup Design For First Time Since 1950’s

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