50 shades of grey

Here's how you know that you've got a real cultural phenomenon on your hands: when you don't even need to call it by its correct name, and everyone still knows what you're talking about. Such is the case with the E.L. James book '50 Shades of Grey,' which will soon be a movie called, well, '50 Shades of Grey.' Wait, '50 Shapes of Grape'? What did you say? It doesn't matter, you still know what we're talking about here.

Watch 'Fifty Shades' stars Jamie Dornan and Dakota Johnson talk about filming the movie's sex scenes.

While there won't be a '50 Shades of Grey' panel at Comic-Con 2014, that's not keeping Universal from getting in on the festivities -- and getting it on with the first official trailer for their upcoming adaptation of the first novel in the steamy trilogy by E.L. James. Get your whips and handcuffs ready 'cause Mr. Grey is ready to see you now.

Last night (July 19), Beyonce mysteriously posted a 'Fifth Shades of Grey' teaser announcement that the first trailer for the highly anticipated film will be released this Thursday, July 24.

Believe it or not, Lucy Hale auditioned for the coveted role of Anastasia Steele in the upcoming film version '50 Shades of Grey.' And yes, she describes her audition as "very uncomfortable."

'Fifty Shades of Grey' may still be a year away, but in celebration of the film hitting theatres in less than 365 days, a still featuring a meeting between main characters Ana and Christian Grey has been released.