To say that the first trailer for Beauty and the Beast was evocative of the 1991 animated classic would be an understatement; it was a live-action carbon copy, and if Disney’s remake of Cinderella was any indication, we were in for yet another tedious — if visually stunning, well-acted and beautifully-designed — exercise in nostalgia-based capitalism. But Bill Condon’s live-action update of Beauty and the Beast is more reimagining than remake, a lavish and lovely take on a familiar tale (as old as time, no doubt) that enriches its source material without betraying it, embellishing a cherished antique with modern ideas.
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We never got to hear Emma Watson’s singing had she not turned down La La Land, but thanks what we’ve got the new Beauty and the Beast for. The latest TV spot for Disney’s live-action remake, which debuted during the Golden Globes, features Watson singing “Belle” from the classic animated movie.
The trailer for the handsomely-mounted live-action remake of Beauty and the Beast surfaced on Tuesday, and drew strong reactions across the board. Many were taken with the first look at the Emma Watson/Dan Stevens romance, allowing themselves to be flooded with the same swooning emotion that Disney’s animated film conjured back in 1991. Some were less impressed, expressing low-level terror at the unnatural-looking designs for Mrs. Potts, Cogsworth, Lumiere, and the rest of the anthropomorphized household object gang. But regardless of overall reception, one thing is for certain: The Guardian notes that an unprecedented crap-ton of people accessed the trailer on YouTube, making 2017’s Beauty and the Beast the most-viewed-in-a-24-hour-period trailer of all time.