Iowa Grocer Hy-Vee and Caitlin Clark Get Crunchy for Youth

According to a press release from Hy-Vee, basketball star Caitlin Clark has teamed up with the Iowa-based grocer to expand a past initiative. This partnership looks to unite her huge fan base with a powerful cause. The collaboration features a limited-edition cereal called Caitlin’s Crunch Time, now available exclusively at Hy-Vee's across the Midwest.

The cereal sold out quickly when it was originally launched in select Iowa stores last year. Due to overwhelming demand, Hy-Vee has expanded that release. This will give more fans a chance to pick up a box while supporting an important mission of Clark's. This time around, all stores across the region are carrying the product, but only for a limited time and while supplies last. If you're a collector, here's your chance.

What really sets the cereal apart is its purpose. All proceeds from Caitlin Clark’s share of the sales go directly to the Caitlin Clark Foundation.

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The foundation focuses on improving the lives of young people by supporting programs related to education, nutrition, and sports. These are all key areas that played a major role in Clark’s journey as a Hawkeye star and future WNBA legend.

Clark has brought high visibility and momentum to the foundation and its goals with her extensive influence on and off the court.

So, whether you’re a sports fan, cereal lover, or someone who wants to make a difference, Caitlin’s Crunch Time delivers more than just breakfast. It offers a chance to be part of something bigger, and that's pretty clutch.