One "L" of a ride! Get it? If not let me enlighten you. The roman numeral L stands for 50, and it's the golden anniversary of Iowa's most famous bike ride.

The Register Annual Great Bike Ride Across Iowa (RAGBRAI) is launching this anniversary ride in a pretty glitzy way, with a snazzy new logo. It even commissioned 15 downtown Des Moines billboards to show it off on Monday morning, October 31.

The logo itself is in gold, and registration for next summer's ride is noted on the billboard too.

Starting in 1973, RAGBRAI, according to its website is the oldest, largest, and longest multi-day event of its kind, a week-long bicycling tour across the state. Route schedules and dates have yet to be announced for 2023, but registration will begin on November 15. If, by some chance, you are not familiar with everything RAGBRAI is about, here's how its organizers describe it, via their website:

RAGBRAI, Register’s Annual Great Bicycle Ride Across Iowa, is more than just a bike ride, it is an epic eight-day rolling festival of bicycles, music, food, camaraderie, and community. It is the oldest, largest, and longest multi-day bicycle touring event in the world.

More information about the 50th Anniversary edition of RAGBRAI can be found here.

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